Where it began

COCO TAN is more than swimwear.
It’s a reminder to yourself.

There are moments when an idea just clicks. Kim discovered Tan-Through swimwear – and the first thought was: No more lines. No bikini tan marks traveling with you all summer. Just skin. Light. Freedom.

The reality is a bit more nuanced – and that’s okay. Because what Tan-Through really offers is even better: a fabric that feels like nothing. Ultralight. Incredibly quick-drying. Fewer lines than anything you’ve worn before. And the feeling as if you’re feeling the sun directly on your skin.

What was missing was a brand that implements this beautifully. Modern, bold, with a feeling bigger than a bikini. Kim wanted to create something that lasts. That’s how COCO TAN was born – from Zurich, with conviction, for everyone who creates their own light.

Because the sun is more than light. It warms, heals, lifts your mood – and reminds you that you are allowed to take up space. That your radiance has room. That you can be brave, soft, wild, loud, or quiet. Just as you are.

Each piece is only made when you order it. No surplus. No warehouse full of unused summers. Made to order – because sustainability is not a marketing strategy, but an attitude.